Landing Page 101 is a beginner’s guide to creating effective landing pages that drive conversions. This kit provides practical tips and insights on how to design landing pages that capture visitors’ attention, communicate key messages, and persuade them to take action. Whether you’re a small business owner or a marketer, Landing Page 101 offers a step-by-step approach to creating landing pages that convert, including best practices for design, copywriting, and testing. By following the guidelines outlined in this kit, businesses can improve their website’s performance and achieve their marketing goals through effective landing pages.